About
If you aren’t familiar with Collective Horology yet, I’m of the mind to inform you that you are seriously missing out. This Ventura-based company run by watch enthusiasts Asher Rapkin and Gabe Reilly proudly declares itself an “authorized retailer of the fiercely independent,” and they carry a plethora of watchmakers that are pushing the envelope when it comes to design. Ming, Sartory Billard, Singer, Czapek, the list goes on and on; there’s a lot to like about what Collective Horology has to offer.
Whether driven by the internet age or resource constraints, it is an unfortunate truth that independent watchmakers aren’t typically as accessible in the same way that corporate brands are. There isn’t really an established network of authorized dealers and boutiques where you can see these watches in the metal; sometimes you can bother your wallet-anemic friend who already took the plunge, but most of the time you are pressing click on your cart after reading enough interviews to convince yourself that this new watch will match the fantasy in your head.
Fortunately for us, Collective Horology thinks you should be able to see all of the firepower that independent watchmaking has to offer and did just that with their second annual Open House event this past Saturday at the Aster hotel in Hollywood. Mr. Macdonald and I were on the premises to take advantage and shoot some photography in-between the occasional cocktail or two. I shan’t delay any further; narration adjourned, pictures to commence without further adieu. Enjoy.
To learn more about Collective Horology, check out their website here.
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